onsdag 29 januari 2014

Vans Classics Celebrates the Legacy of the Sidestripe

Vans, the original action sports footwear and apparel brand begins 2014 celebrating the legacy of the Vans Sidestripe. Debuting nearly four decades ago, the Sidestripe started as a random doodle by Vans Founder Paul Van Doren. Over the years the simple motif has evolved into an iconic symbol of the brand’s heritage. Originally referred to as the “Jazz Stripe”, the Sidestripe has marked some of Vans’ most celebrated footwear styles since its inception. Vans kicks off the celebration in spring 2014 as we reflect on the Sidestripe’s history and offer an expanded range of the original sidestriped silhouette: the Old Skool.

The Old Skool debuted in 1977 as the “Style 36” as the first skate shoe to incorporate leather into its construction and the first piece of footwear to don the Sidestripe. The multi-paneled form and upgraded durability of the Old Skool made it a necessity for the adventurous and active. The innovative low-top immediately became a favorite among the skateboarders of the Dogtown era and the early BMX riders.

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